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I love diving into complex topics! But to design solutions for problems in a certain domain, I must spend some time understanding the different players - Outside your business and in it.
What are the tasks? How are they done today? How can my design improve the process?
I have conducted hundreds of interviews to this day and I use AI tools to enhance my research capabilities.
User research starts with talking to your users or target group. I script and moderate my interviews, record them and re-watch them to make sure every bit of important info is captured.
Further tagging and analyses with Dovetail is also possible.
Doing some user research interviews - click to expand
Information
architecture
& navigation
The inner logic of your service: I will identify all the pieces of content, group them in logical order and create hierarchy which is clear and understandable to your users who will now be able to navigate through the pages. Testing and iterating will follow.
A challenging task I faced was the IA of an e-commerce platform’s product catalogue manager.
Information architecture drawings I made - click to expand
App for Staples floor workers
Screen tree for Light-Tag
Screen-tree for Staples associates
Architecture for tax advisors software
Retail stock management component
What's the status quo? What are the steps we want our users to take to reach their destination?
Journey mapping is a crucial step for me to understand and align with stakeholders so we all can agree on it, That's why I usually start the actual design process at this point.
Various user journey mappings - click to expand
Enable recruiters to maintain, evaluate and assign candidates
Enabling Staples associates to perform cycle counts.
Pay together or split the tab, for Tillhub.
Enabling ops to assign tax advisors to customers
End-of-the-year tax reporting for customers and tax advisors.
I moderated several workshops with different stake-holders in large enterprises in order to draw the line between all departments.
Once the head-CS of ‘Compleet’ told me in a workshop, ‘You knew nothing about the HR industry, you are not a native German, and yet you managed to deliver an outstanding design. Big chapeau.”
Some workshops I moderated - click to expand
Research findings presentation with the RIDE product team
Design feedback workshop with the Customer Success team at Compleet
Research findings presentation for the whole org at RIDE
Case study presentation for the team at Compleet
Learning about cycle count with the operations team at Staples CA
One day I realised that presenting full designs to stake-holders eliminates the conversation. If they see a screen which appears complete, they are reluctant to provide feedback, hindering the conversation.
Sketches, mockups and lo and hi wireframes with the least amount of aesthetics possible will be created to have quick rounds of feedback with the business and the users.
Lo-Fi sketches and designs for various projects - Click to expand
Research findings presentation with the RIDE product team
First drafts of the associate app for Staples CA
EV transition costs simulator
Fixing PersoProfilers candidate view
Enabling the operations team to assign and view tax advisors to customers
A good design also needs to be implemented. Let's have the designs clean and clear and ready to be handed over to the development team, in a way which will avoid confusion and redundant questions.
This means all the screens, copy, states, modals, design system components and flows are all clear and easily found. Of course I'm available for any clarifications should they be needed.
Hi-fi and final designs for various projects - Click to expand
BNK - Showcase what's possible with banking data
EV fleet transition costs simulator for Panion
New interface for RIDE tax advisors
Reachabl video editor
manager for job-seekers
PTA-Master 2000: Assign tax advisors to customers
Reachabl tour view for mobile
Associate app for Staples CA
Reachabl homepage
Always a challenging aspect of development, and can easily become a double-edged sword.
But with my skills and experience, I will help the team navigate the design and code to be aligned, consistent and fast to implement.
Twin dad, husband, sourdough enthusiast, crafty, and also a UX designer. I finished my media design studies in 2008 and been working in several advertising agencies before switching to product and UX design in 2017.
Having some real fun
What really matters in life
Also having some hobbies
Since then I designed several products and worked with many different teams in very different constellations and locations.
I come from Israel, but been living in Berlin since 2014.
Adam Gramse UX/UI & Product Design 2025
